What This Step Does
Clicking Email Alt Bid Results will send each bidder an email containing:
The lots they placed bids on
Their bid amounts
Final hammer prices for each lot
This includes both winning and non-winning bidders.
Should You Use This?
This step is optional and should be used with caution.
Pros
Provides transparency to bidders
Helpful for charity or promotional auctions where feedback is encouraged
Cons
May result in confused or frustrated bidders (e.g., “Why didn’t I win this lot?”)
Could lead to increased support inquiries or disputes
Best Practice
Most auctioneers do not use this feature unless there’s a specific need to notify all bidders. If used, be prepared for potential follow-up questions.
Next Step
To continue processing the auction, move on to:
Create Invoices