Viewing a Customer’s Bidding History
To view bidding activity:
Open the Customer Center.
Search for and open the customer record.
In the left-hand menu, select Auction History or Bid History.
You’ll be able to see:
Auctions the customer has participated in
Items they’ve bid on
Winning bids and purchase amounts
Payment status (if applicable)
This information is useful for reviewing buyer behavior or resolving disputes.
Understanding Lifetime Bidder Value and Score
Auction Flex tracks key buyer metrics, including:
Lifetime Bidder Value: Total amount the customer has spent across all auctions.
Bidder Score: A rating based on activity, payments, and behavior.
These fields help you identify high-value or frequent buyers and flag potential concerns.
Viewing Auction Participation
You can quickly see how active a customer is by viewing:
Total number of auctions attended
Frequency of bidding or buying
Average spend per auction
These insights can help with customer targeting, marketing, and risk assessment.